Logo Usage
The following set of guidelines has been established by FalconStor Software to assist partners in the proper use of the FalconStor Software and IPStor logo(s). It has been developed to ensure that company logos reflect the quality of FalconStor products and services.
FalconStor Software reserves the right to change the logos and/or these guidelines at any time at its discretion.
For Questions Regarding the Logo
Maintaining the integrity of the FalconStor Software and IPStor logos depends upon consistent and correct usage. The following guidelines are examples of how the FalconStor Software and/or IPStor logos should and should not be used. If you have any questions concerning the use of these logos, please contact our Marketing Department at 631.777.5188 or contact Corporate Marketing online.
Color Standards
The preferred application of the FalconStor Software and IPStor logos is in their original colors on a white background. The IPStor logo is comprised of the following spot colors: Red (PMS 186) and Blue (PMS 662). The FalconStor logo is: Blue (PMS 288).
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There will be situations when the logos need to be printed in 4-color process, grayscale, or reversed out of a darker background. To maintain consistency and build brand awareness, no other color combinations are to be utilized. The logos may be printed on a colored background if there is sufficient contrast.
A monochromatic version of the FalconStor Software or IPStor logo is acceptable for use in single color printing applications such as newspaper advertising. Black is the preferred option.
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Clear Space and Minimum Size
Clear space must be maintained on all sides of the FalconStor or IPStor logo in order to maintain the integrity of each logo and ensure its maximum impact in environments where it appears among other elements. The minimum clear space necessary is relative to the size of the logo.
Moreover, as logo size is significantly reduced, there is a point at which the logo becomes ineffective. By establishing a minimum size for the logos we ensure the logos are always prominent and readable. The FalconStor Software and IPStor logos should never be reproduced smaller than 1 inch across.
Photographic Background Options
When a FalconStor Software or IPStor logo needs to appear over a photograph, it must be positioned in such a way that there is even color behind the logo as well as proper clear space. The logos may appear in full color if the background is light enough to provide appropriate contrast; however, the logos must reverse out of dark photographs.
Logo Elements
The FalconStor Software and IPStor logos should never be taken apart and recombined in any way to create new artwork. No part of a logo may be changed or re-sized in any way relative to the rest of the logo. The logo must only appear in a horizontal position.
Assigning Ownership of FalconStor Software and IPStor Logos
The following should be included in all printed materials using the FalconStor Software and IPStor logos:
FalconStor is a registered trademark and the FalconStor logo is a trademark of FalconStor Software, Inc. in the United States and other countries.
OR
FalconStor, IPStor, and their respective logos are registered trademarks or trademarks of FalconStor Software, Inc. in the United States and other countries.
Examples of Improper vs. Proper Logo Usage
Maintaining the integrity of the FalconStor and IPStor logos depends upon consistent and correct usage. The following guidelines are examples of how the logos should not and should be used.
Within the body of text
Do not use the IPStor or FalconStor logo in the body of text.
Improper: The 
appliance
Proper: The IPStor® appliance
Enclosure in shapes
Do not enclose the logos in a shape so that the shape appears to be a part of the logo.
| Improper | Proper |
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Colored logos on tinted background
When placing the colored FalconStor or IPStor logo on a tinted background, do not place it on a color that is too close in value or too busy that it may affect the readability of the logos.
| Improper | Proper |
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Guidelines for Using the Powered by IPStor Logo
The Powered by IPStor logo was specifically developed for FalconStor Strategic, OEM and Channel partners who deliver solutions based on or integrated with IPStor technology.
When placing the Powered by IPStor logo on packaging, brochures or demand-generation materials, the logo must appear in a prominent location, but it cannot be larger or more prominent than your own company's product or service name, logo, or trade or company name.
- The Powered by IPStor logo or IPStor name may not be included in your trade or business name, domain name, product or service name, logo, design, slogan, or other trademarks.
- You may not combine the Powered by IPStor logo with any other object, including, but not limited to, other logos, icons, words, graphics, photos, slogans, numbers, design features, symbols, or Web site audio files.
- The Powered by IPStor logo may not be used as a design feature on any of your materials.
- The Powered by IPStor logo shall include the registered trademark symbol (®) as shown in these guidelines
Compliance with Guidelines
FalconStor reserves the right to spot-check all materials bearing the Powered by IPStor logo and may periodically send out requests for samples. You must correct any deficiencies in your use of the Powered by IPStor. Refusal to correct such deficiencies or to cease publication or distribution could result in revocation of your right to use the logo.
Obtaining Electronic Versions of Logos
Electronic versions of the FalconStor Software, IPStor, and Powered by IPStor logos are available. Please contact the FalconStor Marketing Department online or 631.777.5188 and specify the format you need and the application for the logo (printed materials, website, etc.).
A pdf copy of the FalconStor Software Logo Usage Guide is also available for reference.